Waiter.com has good coverage in the San Francisco Bay Area.
Deliveryu.com has good coverage of the washington, DC area. Everything
else inbetween is basically untouched.
Most Chain restaurants have a web prescence, but don't have the ability
to order food. Food.com focuses on chain restaurants, but its
penetration is limited.
This is what I would call an underserved market. There are lots
of opportunities. Restaurants have needs, but no way to satisfy those
needs. Such needs provide inviting opportunities for business.
Selling food ordering services to Restaurants
The traditional approach to penetrating the market is to use an inhouse
sales force. For chain restaurants, it's cost efficient to pay a sales
man to make contact. One sales person can influence hundreds of nationwide
restaurants. For small mom and pop restaurants, it becomes less
cost efficient. As a sales person can only influence one restaurant at
An alternative approach is to do away with the sales person altogether.
What if you could build a system that allows restaurants to build
their own prescence on the web using wizards and such. Most restaurant
menus are a series of non customizable food items that can easily be
set up from a wizard. Thus the owner's teenage son can easily build
the restaurant web site using a wizard. Or if the wizard idea is a flop,
I'm certain that our restaurant XML grammar can easily be mastered
by any teenager with HTML experience. We provide facilities. They build
their own site.
- Graphic design
- Customer relationships
- Secure commerce
- Gift Certificates
- Mailing list: to keep in touch with customers
simple: hours of operation, some text, picture of the diner
complex: full blown web site with loads of information done in
cooperation with that restaurant's marketing department.
portal: The central portal for all restaurant web sites with
customization for geographic regions. If I'm in Dallas, I want to
know about the places of fine cuisine I can go to.
Online ordering of food
- customization of food items
- Pictures of food items
- Restaurant theme: background colors, graphics
- Any other customization that requires programmer's time
Web half of a delivery system: Someone else would have to provide
No web site sells more than one of these categories of services.
What we ought to do is build a
site that sells every service, and every one of those services ought to
be the best of breed. One stop shopping for 1st rate services. There is
no technical reason why this can't be done. We have the technology. We
have the programmers. We only need a bit of time, some books, and a lot
Mapping software/website listing of restaurants
Travel website listing of restaurants
We can make money with a combination of any or all of the following.
It's not one of these; it can be many or all of these.
Be aware that some ideas are more worthy than others.
Very Low risk
After building the website, we can use the website as a showpiece
to demonstrate our commercial level skills to prospective employers.
Getting a job is a very legitimate and very safe way to earn money.
Sell the software to food ordering sites, like waiter.com and
deliveryu.com. Sell them software and get em hooked on a subscription.
Get a bunch of sales people who will visit all the restaurants selling
to every single one. Costs can be quite high for maintaining
sales force. Can charge monthly fee and per order fee.
Get a small number of sales people who will sell
to the chain restaurants. We integrate our software with their web
sites. Cost efficient since one salesman can talk to one chain and
influence 400 nationwide restaurants.
We can charge fees for the software, subscription fees,
consulting fees to integrate, and per order fees.
Build a restaurant wizard where a restaurant can build their own
site within our food ordering system. If the restaurant owner has a
teenage son, then the son can use our XML to build an even more
comprehensive web site. Cost efficient since you don't need to pay
a sales man to reach out to the restaurant. Charge monthly and per
Build half a delivery system. We build the web side half. Then someone
else does the actual food delivery. Currently there are no independent
food delivery services. All such delivery services
are part of a catering service, pizza place, or waiter.com. In building
our web half, we have to depend on a build-it-and-they-will-come
strategy. We would have to encourage taxi drivers and other ice cream
truckers to be entrepreneurs and form their own independent fleets of
food delivery vehicles. We would then partner with these delivery guys
and charge monthly and per order fees.